Norma Ammunition

Welcome to Norma, a brand that epitomizes the spirit of continuous innovation, dedication, and a deep-rooted passion for the world of hunting and shooting. Originating from a modest beginning in a small Swedish town 120 years ago, Norma has grown to command the trust and respect of the global hunting and shooting community. Every product we craft and every decision we make is driven by our commitment to reinforcing this trust, ensuring that when you choose Norma, you're choosing a legacy of excellence.

Nestled in Åmotfors, Värmland, our headquarters lie in the heart of Scandinavia, surrounded by a culture where hunting and fishing are not just pastimes but a way of life. With over 350 dedicated employees, we produce around 30 million cartridges in more than 100 different calibers annually, serving hunters and shooters who demand the very best. Our approach is deeply influenced by the rich hunting traditions of Sweden, known for its high game density and the professionalism, ethics, and precision of its hunting community. These qualities have shaped Norma into a leading manufacturer of superior ammunition, garnering respect and admiration worldwide.